China's Xiaomi mobile phone vendor if they Lebin menklaim popular than Apple and Samsung. What makes them so confident?
Foreign media calling Xiaomi as 'his Apple China'. The nickname is not without reason. Therefore, a device that produced Xiaomi gahar but carries not only futuristic design.
It's like Apple's philosophy is not simply rely on the sophistication of the technology carried. The Cupertino company also designs come first and not the origin of the product released based on ability alone.
For now Xiaomi still so 'tiger' in their own country. They did not expand outside China, only in some neighboring countries around the Bamboo Curtain country. Call it Taiwan and Hong Kong.
Last year Xiaomi successfully 'hijack' one President of Google Android, Hugo Barra to join as Vice President of Global Xiaomi. This step was taken in order Xiaomi expansion strategy outside of China.
In China, even though Apple has released two new devices: the iPhone 5S and 5C iPhone, Xiaomi name is not unstoppable. By the end of December 2013, Xiaomi successfully carve sales of 18.7 million units of smart phones.
This figure increased by 160 percent from the same period in year 2012. While in the month of December 2013 alone, Xiaomi was able to sell 3.2 million units of smartphones.
The 2014 plan will menggeber Xiaomi products at this figure of 40 million. Lei Jung, CEO of Xiaomi say if the handset Xiaomi Xiaomi Mi3 mi2 and is the most widely preferred series of smartphones in the global market.
Interestingly then, the existing marketing strategy, Xiaomi did not sell the device directly at the outlets or phone outlets. They prefer online channels with a system of open orders. But the way it turned out proved successful. Xiaomi in October 2013 and managed to sell 100 thousand Mi3 Xiaomi handsets are sold out within 86 seconds.
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